A, B, C, D, Omega-3

14 September 2011

With kids ‘back to school’, parents across the country are hoping to give their children the very best start to their term time. But despite widespread health messages regarding the benefits of oily fish, it appears that both kids and parents have not learned to love their fishy friends.

New research undertaken by omega-3 experts, Efalex, shows that although 60% of children know that oily fish can ‘make them brainy’, more than 31% of those surveyed don’t like fish with the main reasons being that they consider it to be too ‘smelly’ (21%) and that it ‘tastes disgusting’ (21%).

The survey of 5,000 consumers (of which 1,035 were children) also revealed that almost 60% of adults do not know how many portions of fish they should be eating a week, with only 30% thought to be eating the correct amount.

Dr Alex Richardson, Senior Research Fellow at the Centre for Evidence Based Intervention, University of Oxford, and co-founder of the UK charity Food and Behaviour Research, says:  “This research shows a worrying lack of appetite for oily fish in UK children, which means they are missing out on this rich source of omega-3 essential fatty acids and the many health benefits they provide. Equally worrying is that parents still don’t seem to be aware of how much fish children should be eating on a weekly basis, despite years of government and other advice. Omega-3 are called essential fats because we can’t make them, so they have to come from the diet - and fish and seafood (particularly oily fish like salmon and tuna) are the only reliable sources of DHA unless children take supplements.”

While getting kids to eat more fish can be a challenge, a specially designed supplement such as Efalex can help ensure consumption of essentials nutrients to help maintain healthy brain and eye function. Efalex contains a mixture of DHA, EPA, AA and GLA from fish oil and evening primrose oil.  They are the omega-3 and omega-6 fatty acids required for normal brain structure and function.   

Dr Alex Richardson continues: “Around 60% of the brain is fat, and the omega-3 DHA should be a substantial part of this. Children need a good supply of this vital nutrient to support their vision, co-ordination, learning ability and concentration, as well as for their general health.”  

Available in easy to swallow capsules priced from £6.99 and natural lemon and lime flavour liquid priced from £7.49. Efalex is available from Boots, Waitrose, Holland & Barrett, independent health food stores and pharmacies. For further information visit www.efamol.com


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