Efamol Unveils a Brand New Look

2 August 2005

Efamol is set to re-launch its entire product range with new eye-catching packaging. A fresh modern look will be given to its entire portfolio of products from September, including Efamol Pure Evening Primrose Oil, Efalex and Efamarine.

The packaging re-design has been driven by consumer research which showed that despite the best efforts of manufacturers and retailers, consumers are still confused about the many health supplements on the market and what exactly they should be taken for.

Efamol’s new packaging addresses this problem with clear, comprehensible graphics that communicate each product’s purpose. Each set of graphics follows a strict rationale of conveying the product benefits so that customers can quickly and simply understand why they need to take the product.

To coincide with the range re-launch, Efamol will also be introducing a new member to the successful Efalex family. New Wild Berry Blast flavour Efalex Chewies will provide a delicious way to ensure a good dietary intake of Omega-3 and Omega-6 essential fatty acids, which helps maintain concentration and brain function.

Chris Blincoe, sales and marketing manager for Efamol comments: ‘We have taken an innovative approach to the new packaging designs. The entire Efamol range has been given a fresh, up-to-date look whilst ensuring that each product is instantly recognisable to the consumer. Each product’s on-shelf presence will be given a real boost and the new look will be extremely appealing to consumers of all ages.

‘Efalex Chewies are an exciting new development. The fruity capsules provide an alternative to Efalex capsules or Efalex Lemon and Lime flavoured liquid and are suitable for both children and adults. We believe that they will be popular with consumers and will broaden the appeal of the Efalex range.’

This Autumn Efamol will be supporting its leading range of fatty acid supplements with national press and women’s magazine advertising, and a variety of merchandising material including Efalex Chewies sample packs, leaflets and posters.

For sales enquiries, call Efamol on 01757 633888.

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