Efamol - At The Heart Of Vitality

27 February 2006

The search to find the next Face of Efamol is set to take on a new dimension as Efamol widens the net at the Vitality Show, London Olympia (30th March – 2nd April 2006)

Exhibiting at stand V241, Efamol is looking for natural, every-day people to sign up for the competition to be in with a chance of winning a £2,000 luxury holiday and to front an advertising campaign for Efamol Pure Evening Primrose Oil.

The show is also intended as a platform to communicate the many benefits of taking a regular supply of Omega-6 nutrients. Recent research* has shown that a regular intake of Efamol Pure Evening Primrose Oil can help to reduce the signs of ageing in just three months. Using sophisticated skin-testing equipment, Efamol will invite visitors to see how young their skin really is and will offer helpful advice.

Chris Blincoe, sales and marketing manager comments: ‘The Vitality Show is an extremely popular consumer event attracting over 50,000 predominantly female visitors, providing us with the perfect opportunity to talk directly to Efamol’s key target audience.

‘To complement the Find a Face campaign and the recent skin trial results, the main focus of our activity at Vitality will be to show-case Efamol Pure Evening Primrose Oil. We have a ‘model scout’ on the stand to spot the next Face of Efamol and the skin testing equipment will be a popular feature.

‘Visitors will also find Efamol’s full range on offer including Efalex, Efanatal, Efamarine and our new Efalex Chewies. We will be on-hand to answer questions and discuss the many benefits of essential fatty acids.'

For more information about Efamol, please call 0870 6060128 or visit www.efamol.com

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